Gray-Nicolls Sports get more runs on the board with the launch of their new Straightsell sales rep ordering portal integrated to SAP Business One


Oliver Fraatz

Gray-Nicolls Sports is one of Australia and New Zealand's leading distributors of world-renowned global sporting brands and has been providing sporting goods to 1000's of businesses in Australia and New Zealand for past 40 years and for the past 150 years worldwide.

Gray-Nicolls Sports has been a Straightsell customer since 2016 and approached us to create a sales rep ordering portal that would enable internal sales staff to easily order clothing items, assign embellishments or alterations to individual items and via a single page checkout, assign each order a customer/debtor code via a customer lookup facility.

The eCommerce integration with SAP Business One caters for the automatic transfer of product data including; inventory, customer, customer special pricing and invoices information from SAP Business One and web orders and payments to SAP Business One via the Straightsell pre-built and SAP Certified eCommerce integration to SAP Business One.

To review the Gray-Nicolls Sports ordering portal click, Gray-Nicolls Sports Straightsell eCommerce Ordering Portal.

To review all our Live Straightsell eCommerce websites integrated with SAP Business One click, listing of all of our websites integrated to SAP Business One.


Always choose a SAP Business One certified integration as provided by Straightsell to ensure that you are protected from low-quality integrations.

SAP Certified SAP Business One Integration

SAP Business One, Website Launch