The Essential Ingredient has launched their upgraded MYOB Exo integrated eCommerce website


Oliver Fraatz

The Essential Ingredient has been inspiring Australia's top chefs and home cooks with the finest ingredients, professional cookware, beautiful tableware and much more from Australia and around the world for 25 years.

The Essential Ingredient has been a Straightsell customer since 2014 and chose to upgrade their website to a Straightsell Standard 'Responsive Web Design' eCommerce website to increase the websites visual appeal and add new features and functionality to enable them to tailer the online experience to specific types of customers. Items requested include:

eCommerce Add-ons:
Custom Development:
  • Customer Types Functionality
The integration continues to cater for the upload of product data including; stock availability, customer data, customer special pricing and invoices from MYOB Exo and the download of website data including; web orders and payments to MYOB Exo via our Straightsell eCommerce integration with MYOB Exo.

To review the new Essential Ingredient MYOB Exo integrated Straightsell eCommerce website click, Essential Ingredient Straightsell eCommerce website.

To review all of our Live MYOB Exo eCommerce websites click, All Our Websites Integrated to MYOB Exo.

MYOB Exo, Website Launch