Maxisafe, one of Australia's most trusted safety equipment suppliers, has launched its newly updated Straightsell eCommerce website, fully integrated with NetSuite ERP.
As an Australian-owned and operated company with over two decades of experience, Maxisafe is committed to providing world-class, certified safety products designed for maximum protection, comfort, and productivity. Their dedication to quality and compliance has made them a go-to choice for Australian workers. Maxisafe is a leading brand under Techware, a renowned safety products manufacturer developing comprehensive worker protection solutions.
As a valued Straightsell customer since 2020, Maxisafe sought to modernise its online presence with:
- A refreshed, modern website design,
- An upgrade to the latest Straightsell eCommerce platform website, and
- New features to improve flexibility and functionality.
The result is a clean, intuitive online shopping experience, designed to enhance customer engagement and streamline product discovery. One of the standout additions is the online price list generator add-on, which allows customers to effortlessly create custom price lists based on Maxisafe's extensive product catalogue.
The Straightsell eCommerce-NetSuite integration ensures the automatic synchronisation of key business data. This integration enables near real-time updates between the eCommerce platform and NetSuite, ensuring smooth operations, accurate data, and an improved customer experience.
With this upgrade, Maxisafe is well-positioned to enhance its digital presence while continuing to provide best-in-class safety solutions to Australian businesses.