Cambridge Technologies take things to the next level with the launch of their upgraded Straightsell eCommerce webstore integrated SAP Business One

Oliver Fraatz

Cambridge Technologies, Australia's largest stocking distributor of high performance wire, cable and interconnecting components, have launched their upgraded SAP Business One integrated eCommerce website.

Cambridge Technologies is Australia's leading stockist of high-quality performance interconnecting components for the defence, aerospace and commercial industry. They have over 25 years of experience, and are Australia's largest stocking distributor for heat shrink tubing, mil spec wire and cable, ITT Cannon connectors, Amphenol connectors and other mil spec electrical connectors. They also offer UV laser wire marking and military component procurement.

Cambridge Technologies has been a Straightsell customer since 2014 and initially requested the addition of a new product menu that could better deal with their large product range and the need for customers to be able to zero in on the specific attributes of products. After being shown how this could be accommodated within a whole site upgrade that also improved other aspects of their product and reference catalogue they agreed that it was the best way to satisfy their customer's needs.

Straightsell has delivered an upgraded webstore with a refreshed look and feel that retains all previous features but also includes a configurable attribute filter menu to help customers better navigate their large range of products and their individual technical specifications.

The integration with SAP Business One continues to cater for the transfer of product data including; inventory, customer, customer special pricing and invoices information from SAP Business One and web orders and payments to SAP Business One via the Straightsell eCommerce prebuilt integration to SAP Business One.

To review the new Cambridge Technologies eCommerce website click, Cambridge Technologies Straightsell eCommerce Website.

To review all our Live SAP Business One eCommerce websites click, all of our websites integrated to SAP Business One.

SAP Business One, Website Launch