Gulf Oil New Zealand make the refined choice of partnering with Straightsell for the delivery of their eCommerce ordering portal integrated with DEAR Systems


Oliver Fraatz

Gulf Oil New Zealand, supplier of lubricant and fuel products and services, have kicked off a DEAR Systems integrated eCommerce website project.

Gulf Oil brand operations are present in over 100 countries worldwide focusing on lubricant and fuel products and services. The operations vary in size and in structure but the universal linking factor is the iconic and historic Gulf brand of all these businesses.

Gulf Oil New Zealand were looking to partner with a provider that could provide an eCommerce ordering portal integrated with DEAR Systems and their logistics provider. This last requirement, integration with global logistics provider Mainfreight and their Mainchain portal, was pivotal to their decision to move forward with us.

The integration will cater for the transfer of product data including; inventory, customer, customer special pricing and invoices information from DEAR Systems and web orders and payments to DEAR Systems via the Straightsell eCommerce integration with DEAR Systems.

Keep an eye on all our websites by launch date page for the new Gulf Oil New Zealand ordering portal launching soon…

DEAR Systems, New Projects