Industrial & Automotive Parts find Straightsell is the perfect fit to deliver their new eCommerce webstore

Oliver Fraatz

Industrial & Automotive Parts (IAP) is Sydney's leading supplier of industrial and automotive products including welding gear, bolts and fasteners, safety gear, lifting and rigging equipment, power tools, hoses and fittings, oils, lubricants, adhesives and so much more.

IAP required a fully featured and customisable website platform that would enable them to display their large product catalogue in an elegant way and to be the focus for future marketing campaigns.

Key to their decision to move forward with Straightsell was that, not only could the website cater for the display of up to 50,000 products, but it would also show the myriad of options available for a single product in a well laid out and coherent manner that was simple to configure.

Keep an eye on all our websites by launch date page for the new IAP eCommerce webstore launching soon...

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