Paterson Fine Jewellery make a flawless choice for the delivery of their MYOB Advanced integrated eCommerce website


Oliver Fraatz

Paterson Fine Jewellery was established in 1935 and is now one of Australia’s largest jewellery manufacturers, combining a longstanding tradition of excellence, with the latest knowledge and resources in manufacturing. By exclusively producing all items in their factory, PFJ controls the costs, availability and quality of each piece, resulting in beautiful, yet affordable, hand-crafted pieces.

Paterson Fine Jewellery required an eCommerce platform that could easily integrate with MYOB Advanced, with a website that could display four distinct product ranges to different customers, with each range being accessible via a different website address (URL). Key to their decision to move forward, was that Straightsell were able to demonstrate how this could be achieved and also provide independent website styling for each range and website address (URL).

The integration caters for the upload of product data including stock levels, customers, customer special pricing and invoices from MYOB Advanced and the download of website data including web orders and web order and invoice payments to MYOB Advanced via our Straightsell eCommerce integration with MYOB Advanced.

Keep an eye on the all our websites by launch date page for the new Paterson Fine Jewellery eCommerce website launching soon...

MYOB Advanced, New Projects