The Fair Traders exchange their website for a new Straightsell JCurve ERP Integrated eCommerce webstore


Oliver Fraatz

The Fair Traders was formed in 2015 by Sydney local John Manins. John has over 25 years' experience in the FMCG game with skills in marketing, sales, distribution, manufacturing, and brand ownership. He has a passion for awesome brands and big picture thinking. Honesty, fairness and doing the right thing are core values for John and his team.

The Fair Traders required a self-managed webstore that could be easily integrated with JCurve ERP and supported all of the customer special pricing rules configured in JCurve ERP. Straightsell has delivered a B2B & B2C feature set website that in addition to the JCurve ERP integration, also includes the eCommerce add-ons for a Credit Card Payment Gateway and the implementation of a Custom Design, supplied by a The Fair Traders chosen web design company.

The integration caters for the import of product data including; inventory, customer, customer special pricing and invoices information from JCurve ERP and the export of website data including; web orders and payments to JCurve ERP via the Straightsell eCommerce cloud integration with JCurve ERP.

To review the new The Fair Traders eCommerce website click, The Fair Traders new Straightsell eCommerce website.

To review all our Live JCurve ERP integrated eCommerce websites click, all of our websites integrated to JCurve ERP.

JCurve ERP, Website Launch