The Fair Traders swap their existing website for a new Straightsell JCurve ERP integrated eCommerce webstore


Oliver Fraatz

The Fair Traders was formed in 2015 by Sydney local John Manins. John has over 25 years experience in the FMCG game with skills in marketing, sales, distribution, manufacturing, and brand ownership. He has a passion for awesome brands and big picture thinking. Honesty, fairness and doing the right thing are core values for John and his team.

The Fair Traders required a self-manageable webstore that could be easily integrated with JCurve ERP and supported all of the pricing rules configured in JCurve ERP. A prime motivator in their decision to move forward was the fact that Straightsell had delivered a website for another business that The Fair Traders knew well. They were impressed by the standard features, simplicity of use and clean appearance of that site and so requested we do the same for them.

The integration will cater for the transfer of product data including; inventory, customer, customer special pricing and invoices information from JCurve ERP and the transfer of website data including; web orders and payments to JCurve ERP via the Straightsell eCommerce cloud integration with JCurve ERP.

Keep an eye on All Our Websites by Launch Date page for the new Fair Traders eCommerce website launching soon...

JCurve ERP, New Projects