Farmline is a family business located in Murrumbateman, NSW, which supplies stockfeed and pet food Australia wide.
Farmline had a current website, which they built themselves, which had the facility to take orders online, although the orders taken were being manually entered into QuickBooks Pro. This manual order processing had become cumbersome and time consuming, not mentioning having to process credit card payments manually as well. Farmline wanted an updated look and feel, good website functionality and ideally the ability to offer discounts to regular customer after login to the website.
The Farmline eCommerce website is a Straightsell Standard Design website, which utilises a 'Gallery' style Product List with Category Images and Simple Product Search. Customer special pricing is available after login. Secure Credit Card processing is provide by the SecurePay Secure XML API payment gateway. Product catalogue data and customers are uploaded from QuickBooks Pro whilst web orders and new registering customers are downloaded to QuickBooks Pro by the Straightsell QuickBooks eCommerce integration. Customer special pricing is configured within the Straightsell Content Management System (CMS).
Review the new Farmline Straightsell integrated eCommerce website, click here.
Review all our complete list of Live eCommerce websites on the Straightsell website, click here.
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