In February 2017, Straightsell was acquired by Straightsell Pty Ltd, ABN 73 615 634 556. Straightsell is a proprietary Ecommerce application focused on integrating an Ecommerce website or online store with accounting / inventory / ERP systems. Straightsell is developed, maintained, supported and hosted in Australia and provides websites to customers in both Australia and New Zealand.
Since 2007, the value of orders processed through Straightsell systems has grown by 3,499.2% to over $95.174M in 2017/18.
Straightsell was originally developed by Strategic eCommerce, operating from 1999. In April 2007, Strategic eCommerce was purchased by SecurePay Pty Ltd.
